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Sep 12, 2013 2:57:00 PM
Category: Ecommerce

Online Holiday Shopping Increased by 26%

Canadians purchased over $2.8 billion dollars on line during 2012 Christmas season – an increase of 26%

“e-Commerce is the new frontier for many Canadian companies looking to grow their base and put their products in the hands of consumers.  While online shopping typically peaks during the holiday season, the size of the share in Canada this year is definitely a pleasant surprise for online merchants.” – Michael McNamara, VP of Research and Analysis for MasterCard Advisors SpendingPulse

Here are some other indicators of increased popularity of online shopping in Canada:

  1. 15 consecutive months of growth over 20 per cent.
  2. 43 consecutive months of year-over-year growth.
  3. The October 2012 year-over-year growth rate was 27.5%.
  4. The November 2012 year-over-year growth rate was 26.4%.
  5. eCommerce in the U.S. grew by 12.6% versus last year indicating that Canadian online shopping is growing at a much faster pace than the U.S.

“More and more Canadians are moving from researching online and then buying in stores. Instead, they are taking advantage of the convenience, safety and security of online shopping. You can browse, price compare, find the best deals and check out with your credit card, all in the comfort of your home. During the busy holiday season, that’s an attractive proposition for shoppers,” said Richard McLaughlin, Senior Vice President, Global Products and Solutions for MasterCard Canada. “You can’t shop online with cash and that’s one of the benefits of electronic payments. It makes things easy for consumers and opens new doors for merchants.”

Other holiday shopping data from the SpendingPulse includes:

  1. Total Canadian retail sales were up 1.6 per cent in December.
  2. Total dollar value of December retail sales were $42 billion.
  3. U.S. retail sales were up just 2.4 per cent year-over-year growth rate in December versus previous year, the slowest growth rate since 2009.